1. 2+ years of experience in user acquisition/performance marketing. At least 6 months of experience with mobile applications is a must.
2. Successful cases of managing advertising budgets in Facebook Ads from $50,000. Experience with other networks will be a plus.
3. Understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention and the relationship with the company's financial results.
4. Deep understanding of the key marketing principles and cognitive empathy - the ability to understand the pains and needs of users.
5. Systematic and structured approach to work.
6. Strong critical thinking and data-driven approach.
7. Strong analytical skills (factor analysis, ability to find cause-and-effect relationships, prioritization).
8. Ability to generate and implement qualitatively new ideas and hypotheses.
9. Knowledge of English at B2+ level.